The Saratoga Springs Smart City Commission is discussing the establishment of a Saratoga “maker space,” “incubator,” “accelerator,” or “innovation center” — some kind of facility to support new business development. The SMARTACUS name and dot-com domain are available for this purpose, as are two additional brands with trademarks: Voice of the Creative Economy and The New York Brainway. These might be deployed in developing SMARTACUS, The Saratoga Innovation Center, which would be represented as follows among Upstate New York’s network of incubators, accelerators, business plan competitions, and other resources that support entrepreneurship, creativity, and innovation.


On its way toward becoming the Saratoga Innovation Center, SMARTACUS might engage non-profit organizations and businesses in maintaining an inventory of opportunities for young people who are seeking experiential, project-based forms of learning. We look forward to hearing the Commission’s thoughts on this brand proposal.

About the Designer: Siwei Song

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A 2014 graduate of Skidmore College’s Studio Arts program, Siwei Song is a freelance graphic designer, illustrator, and photographer living in Saratoga Springs. Growing up in Guangdong Province in southeast China, she developed an early interest in the visual arts and chose Skidmore because it fit her preference for a small liberal arts college with a good art program. “Design is the language I speak, but it’s not all that I provide,” says Siwei. Noting that clients often have difficulty articulating what they’re looking for, she says, “I ask a lot of ‘why’ questions that save everyone a lot of time.”